WHO ARE WE?
OUR VISION
GoBaladi is more than just a brand; it's a reflection of our unwavering commitment to better living through better, healthier food. Our vision is clear: to share the joy of authentic, natural, and high-quality foods that nourish your body and soul. We're on a mission to craft products that are not only delicious but also inherently nutritious, rooted in the rich heritage of Mediterranean cuisine.
We understand the importance of preserving the authenticity of our ingredients, and that's why we source from local shepherds and farmers who share our values of health and sustainability. Each GoBaladi product is a testament to our dedication to excellence, meticulously crafted to bring you the best of goat dairy's nutritional benefits. But our commitment extends beyond taste; it's about creating a positive impact on your health, our community, and our environment. Together, let's embrace the Mediterranean way of life, celebrating the health and wellness that GoBaladi brings to your table.
our story
At Go Baladi, we are on a mission to bring back the beauty, joy, and authenticity of a timeless era, where life was simple, fun, and filled with the tastiest food. Our story is one of love, passion, and a lifelong dream. It all started with our father's vision to recreate the magic of the past, a time when life was symbolized by love, simplicity, and delicious meals.
Local mountain life, with its goats, chickens, and eggs, the fresh spring water, saj bread, and most importantly, the mouthwatering dishes prepared by grandmothers, is at the heart of our journey. Go Baladi breathes new life into these natural and authentic grandma recipes, combining them with modern quality control and food safety measures to make every bite an incredible delight.
Our commitment to using natural ingredients is unwavering. We believe in the power of simple, high-quality components, like wild forage grass milk from mountain goats, to create products that capture the essence of old-world flavors while meeting the highest standards of quality and innovation.
Hajjar Foods SAL is a leading company specializing in the production of grass-fed goat milk-based products. Since 2015 and under the brand name of “Go Baladi,” the company produces conventional and organic certified goat dairy products (including local essentials such as laban, labneh, halloumi, double crème, milk in addition to Kashkaval and cream cheese) made from local goats’ milk. Having grass-fed goats as the base of the value chain (free of hormones and antibiotics), the company saves on water and energy usage noting that goats graze in the mountains, and pasture does not require irrigation. Moreover, the company offers shepherds in rural areas consistent economic opportunities while introducing them to technology to improve their production and the quality of their milk, which improves the shepherds’ livelihood and helps in building a sustainable ecosystem.
Hajjar Foods offers a wide range of benefits emanating goat milk-based products, including being low in lactose and healthier compared to cow-based milk, being supplied from local shepherds, thus helping in supporting the farmers’ families, as well as organic and sustainable production. As grass-fed goats are Hajjar Foods’ base for their entire product line, the company’s business model already saves on water compared to cow-milk based products. Moreover, the company uses solar panels in their factories as their source of power, thus saving on energy. The value proposition varies from the uniqueness of the product to a cost-competitive healthy alternative. The Hajjar family is committed to high standards of animal welfare, product quality, and food safety.
SUSTAINABLE FARMING
At GoBaladi, we are dedicated to not only producing high-quality goat dairy products but also ensuring that our farming practices are sustainable and environmentally responsible. Our commitment to sustainability extends to every aspect of our operations, from goat nutrition to land management.
Natural Grazing: GoBaladi goats enjoy a diet that's as close to nature as possible, grazing on a diverse range of native plants in Lebanon. This natural diet not only contributes to the exceptional taste of our goat milk but also reduces the need for artificial feeds.
Preserving Biodiversity: Our sustainable farming practices prioritize the preservation of local plant species and ecosystems. By supporting biodiversity, we help maintain healthy grazing lands for our goats and protect Lebanon's natural heritage.
Community Involvement: GoBaladi collaborates closely with local communities, including shepherds and farmers, to foster a sense of shared responsibility. We believe that by working together, we can create a positive impact on our community and the environment.
Our commitment to sustainable farming is not just about producing better goat dairy products; it's about making a positive contribution to our community, our environment, and our world. By choosing GoBaladi, you're not only enjoying superior taste and nutrition but also supporting a sustainable future.
MEET us in person!
We love our customers and partners, so we invite you to visit our facility while we are there during normal business hours.
Address and contact
Al Hama Street
Qob Elias
Bekaa Valley
Lebanon
Phone: +961 8 500 053
working hours
Monday to Friday
09:00 – 17:00
Saturday & Sunday
Closed
contact us
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